Metrosexuals now in Tokyo??

Starting later this month (January,2008), Hello Kitty items "for men" targetting ages 18~20s will go on sale in Japan. This is the first time that any HK items will go on sale specifically for men.

I'm not sure I see the lure of this. T-shirts, bags, and watches with HK logo? Hmmm...I'd have to say I like Hello Kitty Black and White Cami/Panty set for women much better. ;)